How does one brand a construction company in Nigeria?
Merald Group is a leading supplier of electrical, mechanical and facility management solutions in Nigeria. Founded in 2005, the group delivers large-scale projects for international clients. For its 15th anniversary the Group undertook a comprehensive branding exercise to improve its visibility and brand equity across the country. We developed the Group’s brand strategy in line with its business strategy, local market conditions in Nigeria to effectively target its sophisticated customers with global operations.
- Brand Identity: Creation of brand handbook, including the logo, colour palette, graphic elements, and typography and developed 10th & subsequently, 15th anniversary logo unit.
- Marketing Collateral: Ideation and design of collateral, both internal and external, including posters, employee IDs, calendar, brochures, project catalogue, business cards, safety manuals etc.
- Website: Development of the Group’s website including its design and content creation.
