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How does one redesign packaging for an established medical brand?

How does one redesign packaging for an established medical brand?

Medikit is a seasoned company that has been manufacturing fine quality medical equipment since 1978. Already well-known in the market, the brand needed to stay fresh and appeal to the new age customer. The challenge was to give its iconic logo and package design a fresh look, without losing its brand value.

Client :
Medikit
Date:

Moon Rabbit Strategy is a dynamic agency focused on problem solving via brand building, conceptual designing & advertising.