"My effort is to show people behind a brand the potential and opportunity their unique brand presents to them. Just like people, no two brands are the same. Therefore, every brand needs a unique solution catered to its unique personality and position in the market... Despite business models and various media, at the end of the day, it's all about the people and understanding human behaviour and our interaction with our surroundings."
Radhika has worked with a wide variety of brands in various roles over the past 15 - 20 years. B2B, B2C, D2C, personal branding, publications, NFTs - you name it. There is not much she hasn't done.