How does one create a digital luxury brand for used items?
Lux Second Chance is a premium e-commerce brand for used luxury items.
To create a brand in a market where such a thing was uncommon was no easy feat. We started from the insight that it’s always about the people – To understand their needs, strategize and position the brand accordingly. The brand positioning we created: Pre-loved luxury items at reasonable costs. All the brand imagery and messages followed.
Currently, Lux Second Chance is the leading online market place in Canada in its category. *A pat on our back.*
