How does one create a perfume brand for the modern contemporary?
Olfactive is a Dubai—and Paris-based perfume company. They approached us to conceptualize and design a contemporary luxury perfume brand.
Before we started the project, we asked ourselves two simple questions –
1- In the luxury segment, what gets the customer excited? To make an emotional connection with an aspirational brand and then to own a piece of such a brand.
2 – What is the epitome of feeling luxurious and gleaming with pride? To own multiple pieces of such a brand.
Mozafiet Collectibles was created to capture this emotion, not to forget how fun it is for our target market to buy collectables. This is a collection of 9 fragrances – 3 feminine, 3 masculine & 3 inclusive, with a modern story and a sense of nostalgia that connects them all.
Visually, the designs blend concentric contemporary patterns with a modern and practical bottle shape and design elements. The digital age, specifically AI art and NFT collectibles, is an overall brand inspiration – all while ensuring a complete range of olfactive experiences to look forward to.
“Each fragrance is a window into one’s deepest sentiments.
To collect all is to live in its entirety.
To collect all is an experience of a lifetime. “
