Rebranding: Swiss Tourism Agency

Geographic Destination - Handcrafted Vacations

Project Description:

Geographic Destination is tourism agency that develops personally customized tours by local experts for travellers of all ages, budgets and tastes. Moon Rabbit rebranded the agency – both internally & externally.

  • Brand Strategy: Research of the market, customer characteristics, business attributes for building the brand. Restructured the foundation of the brand including defining core values, strengths and mission. 
  • Brand Identity: Design brand elements – logo, colour palette, fonts, visual imagery and content tonality.
  • Photography: Selection & editing of the photographs for the defined visual image of the brand.
  • Website: Complete art direction & content creation of the website and promotional banners.
  • Digital Marketing: Development of social media strategy & content for the brand launch online.
  • Offline Marketing: Created business cards, letterhead & conceptualized various marketing ideas.

We also developed a year long marketing timeline to guide Geographic Destination through the first phase of relaunching their brand.